A photo of Jasmin – a freelance Art Director and Communication Designer with 13+ years of experience in agencies and corporate environments with focus on B2B projects.

About me

Hi, I’m Jas­min! I’m an Art Direc­tor and Com­mu­ni­ca­tion Design­er with 12+ years of expe­ri­ence in agen­cies and cor­po­rate envi­ron­ments with focus on B2B projects. I’m an con­sis­ten­cy evan­ge­list, so ask me why I think that con­sis­ten­cy is key (and why some­times dis­rup­tion is)!

Email me

Per­son­al
In my per­son­al life I enjoy going for a good hike, whether in the moun­tains or on an island, and col­lect new knowl­edge about flo­ra and fau­na because I’m con­vinced that nature is an unmatched design­er and needs to be pro­tect­ed at all cost.
Addi­tion­al­ly, I like to read (if my cat twins let me), which includes pro­fes­sion­al books and mag­a­zines, fan­ta­sy nov­els, art books, clas­si­cal lit­er­a­ture, and cook books, and then to think about and cre­ate illus­tra­tions for the texts I’ve read. So, if you have a good book sug­ges­tion, let me know!

Services

Com­mu­ni­ca­tion Design
My exper­tise lies in craft­ing tai­lored visu­al solu­tions that pow­er­ful­ly com­mu­ni­cate a company’s mes­sage with a per­son­al twist. From ideation to final exe­cu­tion, I lever­age a com­bi­na­tion of strate­gic think­ing and cre­ativ­i­ty to pro­duce com­pelling designs for all chan­nels that res­onate with the tar­get audi­ence and sup­port busi­ness objec­tives. This includes:

  • Visu­al Brand Devel­op­ment
  • Website/Digital Design
  • Print Design
  • Event Design
  • Illus­tra­tion

Art Direction/Team Lead
With over 5 years of expe­ri­ence in lead­ing design teams and cre­at­ing an inter­na­tion­al inhouse cre­ative team with 10+ peo­ple and glob­al respon­si­bil­i­ty, I’d be hap­py to sup­port your inhouse cre­ative team by pro­vid­ing guid­ance and lead­er­ship to ensure smooth project exe­cu­tion and deliv­ery.

Experience

Some of the clients I’ve worked for:
AIDA, AUDI, Ben­tel­er, Bosch, Depot, Huawei, Hugo Boss, Mer­cedes-Benz, Porsche, Sony, TeamView­er, WMF

Top 3 recent projects:

  • TeamView­er Rebrand­ing 2022–2023
  • TeamView­er event fix­ture GITEX 2021
  • TeamView­er IPO 2019

Education

Degree
Bach­e­lor of Arts, Visu­al Com­mu­ni­ca­tion • with dis­tinc­tion
2013, Merz Akademie, Stuttgart

Awards

E‑Learning Award 2020 (Cat­e­go­ry: Inter­nal Mar­ket­ing)
hydra new­me­dia, for Daim­ler
Role: Visu­al con­cept cre­ation

E‑Learning Award 2018 (Cat­e­go­ry: Game-based Learn­ing)
hydra new­me­dia, for Depot
Role: Visu­al con­cept cre­ation and exe­cu­tion (ful­ly illus­trat­ed)

E‑Learning Award 2016 (Cat­e­go­ry: Gam­i­fi­ca­tion)
hydra new­me­dia, for Cos­ta Crociere
Role: Visu­al con­cept cre­ation and exe­cu­tion

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